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How To Win Freelance Graphic Design Projects
By Craig
One of the most appreciated features of graphic design, however, is not the multitude of projects you can win, but the fact that this type of online job allows you to set your own schedule and have a flexible work program. There are many cases of designers that are overwhelmed with orders from their clients and they create a design company.
This sort of business can bring anywhere from a few hundred dollars a month, to tens of thousands of dollars (although, in the later case, this mostly refers to companies not individuals). Most beginning freelancers win their first projects on freelance websites that offer corresponding freelance jobs. Let's have a look at how you can start your online business and how you can grow it into a constant and profitable cash cow.
Creating your freelance company
Don't let the term "company" mislead you - it doesn't have to refer to a large number of employees. You can start your own freelance company and be the only person running it, a one man show system that was proven to be very effective and profitable. You need to build up a nice and relevant design portfolio and the best thing to do this is to offer lower rates at the beginning, until you get your business rolling. Your freelance pricing should adapt to how old you are in this business. Newbie freelance graphic designers should expect to do a lot of work for some low prices, for the first month or so. After that, and once your portfolio contains at least a few dozen logos, banners, brochures or web layouts, you can increase your freelance pricing system. Once you have a good company background and a nice portfolio, it's time to look for those high-paying projects that will make your time worthwhile.
How to find and win freelance projects
There are several places where you can find freelance design projects, but the most popular are the different outsourcing and freelance websites. You can join several freelance websites, or any other type of work at home business opportunity web site, and start bidding on projects. If you are determined to make the most out of every bid, take your time and send a rough free mockup to your clients, before they select your bid. This approach creates a win-win situation for your clients and will get you up to 50% more won projects. You can also find freelance opportunities on different forums and blogs. There are many freelance forums that you can access for free, and they will provide you with resources and personal experiences of other graphic designers.
For those of you who want to turn their Corel Draw, Illustrator and Photoshop skills into hard cash, there are several ways to identify a good design job:
Post ads - there are many newspapers and websites dedicated to ad posting and classifieds. Take a few hours and post several dozen ads announcing your skills, pricing and availability. Don't expect to have 10 emails requesting your services right away, but in time results will come. Also, you will get some people requesting free design -don't dismiss them, they might be a great way to wet your feet and build a nice portfolio.
Be active on forums - online forums are a great source of freelance jobs and projects. Similar to ad posting, make sure to present your skills and offer all the relevant details about you and your offers. Many designers find freelance jobs on related and non-related forums, but patience is needed to find a few great clients.
Join freelance websites - when you join a large freelance job website you practically have access to hundreds of graphic projects.
Build a portfolio website - Your design portfolio is an essential tool that will enable you to win more projects and demand higher prices. One of the easiest ways to build your website is to use a free template - we offer a great selection of free web templates that you can use as you desire. With a nice portfolio it will be much easier to find and win design jobs.
Develop your own company - this is often a normal step for freelance graphic designers who wish to attract their own clients, rather then compete for them with dozens of other designers. See our Web Development guide and our Search Engine Optimization guide for more info on how to make your freelance website a success and attract more targeted visitors.
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